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Soft Focus Translucent Setting Powder
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Refresh availabilitySoft Focus Loose Setting Powder
This ultra-light, buildable loose powder helps set your makeup and create a smooth, soft-focus finish. Designed to absorb excess surface oil and reduce the appearance of shine, it leaves the complexion looking fresh and softly mattified. Perfect as the finishing touch to your makeup routine or worn alone for a natural-looking, shine-free finish.
Product Overview
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Ultra-light, buildable loose powder
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Helps set foundation and complete your makeup look
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Helps absorb excess surface oil and reduce the appearance of shine
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Creates a smooth, soft-focus finish
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Can be worn:
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As the final step in your makeup routine
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Alone for a natural-looking, mattified finish
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Key Ingredients
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Corn Starch
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Helps absorb excess surface oil
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Contributes to a soft, silky feel on the skin
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Vitamin E Acetate
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A form of Vitamin E used in cosmetic formulations
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Included as part of the powder's ingredient blend
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Plankton Glass Flower
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A featured ingredient in the formula
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Included as part of the powder's overall formulation
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Key Benefits
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Colourless finish designed to blend seamlessly across a range of complexions
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Helps reduce the appearance of shine
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Lightweight feel on the skin
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Creates a smooth, soft-focus makeup finish
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99% ingredients of natural origin
Packaging & Formula Highlights
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Finely milled powder designed for smooth application
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Sifter packaging for convenient dispensing
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Designed to help distribute powder evenly during application
Free From
Formulated without the following ingredients, subject to confirmation against the complete formulation and raw material specifications:
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Talc
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Silicones
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Parabens
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Nano materials
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Mineral oils
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Microplastics
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Added fragrance
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Phthalates
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BHT and BHA
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PEGs
Top Tips to Apply
Quick Set
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Lightly sweep over foundation using a suitable brush
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Focus on areas prone to shine, particularly the T-zone
Press & Roll (for a more set finish)
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Use the included powder puff
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Gently press the powder into the skin, then roll and pat to blend
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Build gradually according to your preferred finish
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Use sparingly around the under-eye area
Touch Up
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Use a fluffy brush to apply a small amount
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Lightly dust over areas where shine becomes visible
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Blend gently for a smooth, soft-focus finish
Silica, Mica, Zea Mays Starch, Plankton Extract, Glyceryl Caprylate, Sorbic Acid, Dehydroacetic Acid, P-Anisic Acid, Tocopheryl Acetate, Glyceryl Undecylenate.
FAQs – 99% Natural-Origin Formula
What does “99% ingredients of natural origin” mean?
This means that 99% of the ingredients in the Soft Focus Loose Setting Powder are derived from natural sources such as plants, minerals, or naturally occurring substances, while maintaining performance, stability, and skin comfort.
Why is a high natural-origin formula beneficial?
A formula with a high percentage of natural-origin ingredients helps provide effective results while being gentle and breathable on the skin. It supports shine control and a soft-focus finish without relying on heavy synthetic fillers.
Does a natural-origin formula affect performance?
No. Despite being 99% natural in origin, the powder remains ultra-light, finely milled, and highly effective at setting makeup, absorbing excess oil, and delivering a smooth, flawless finish.
Is this powder suitable for sensitive skin?
The minimalist, high natural-origin formula is designed to feel comfortable on the skin. It is also free from fragrance and many commonly avoided ingredients, making it a suitable option for sensitive or reactive skin types.
How do natural ingredients work in this powder?
- Corn Starch naturally absorbs oil and controls shine with a soft, silky feel.
- Plankton Glass Flower helps protect against environmental stressors while creating a soft-focus effect.
- Vitamin E Acetate provides antioxidant benefits and helps support skin comfort.
Is the formula free from unnecessary additives?
Yes. The formula avoids many commonly excluded ingredients, including talc, silicones, parabens, mineral oils, microplastics, fragrance, PEGs, and nano materials, keeping the focus on performance-driven, natural-origin components.
Does 99% natural-origin mean the product is organic?
No. While the formula is made with 99% ingredients of natural origin, it is not certified organic. Natural origin refers to where ingredients are sourced from, not whether they are organically grown.
Why isn’t the formula 100% natural?
A small percentage of non-natural ingredients may be included to ensure product safety, stability, and optimal performance, helping the powder stay fresh, effective, and consistent over time.
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Simply super
Love this product, won’t be without it again!
This puts the finishing touches to my makeup beautifully. Love it
Absolutely love this setting powder! It’s beautifully lightweight, leaves my skin looking smooth and flawless, and sets my makeup perfectly without looking cakey. Gives a gorgeous, natural finish and keeps my makeup looking fresh all day.
Brilliant product. Had to re buy twice as my daughters stole them